The Challenge: The Shoals Economic Development Authority wanted a fresh new look that would update the visual and functional aspects without sacrificing their accessibility or cross-platform integration. The emphasis on the excellent opportunities had to be balanced with the rich history and amazing culture of the area while remaining clean and easy navigation and a solid user experience.
Our Concept: By leading with images and highlighting key statistics, we wanted to create a well-rounded, fully functional website with touches of movement and easy navigation. Our simplified interface created a framework to build a clean, modern site with bold colors that’s easy to navigate but makes a statement.
The Result: The natural beauty of the Shoals area blends nicely with the economic development information that decision-makers need to see. The site is dynamic, simple, but makes a clear statement that the future of the area is built upon past successes. By showcasing the existing industry and available sites and buildings, we’ve made the experience of visiting the Shoals EDA website enjoyable and informative.