The Challenge: Lawrence County Government wanted to improve the user experience by reducing the amount of unnecessary content and making the site more user friendly. They wanted to highlight the services and information that required users to call, which in turn would reduce the time personnel spent on the phone. But, the emphasis on the user experience had to be balanced with regulatory requirements for information.
Our Concept: Easy navigation was key, as was updated content based on user searches, staff recommendations and legal regulations. Our simplified interface created a framework to build a site that is clean, attractive and information rich.
The Result: With more than half the previous content deemed to be clutter, the site has a much-improved user experience. The site is dynamic, simple, but informative and makes a clear statement that Lawrence County is focused on its people.